Cindy Laurencia

Instructional Designer | Learning Experience Designer

Transforming learning experiences through innovation, thoughtful strategy, and a human touch.

About Me

Cindy Laurencia

Hello, I'm Cindy

I'm a passionate instructional designer who believes learning should be both impactful and unforgettable. I blend cutting-edge learning science with powerful digital tools to craft training experiences that inspire action and deliver results.

I thrive in fast-paced, collaborative environments and excel at building strong, trust-based partnerships with global teams and subject matter experts.

My Mission

β€œTo transform complex information into high-impact, learner-centered learning experiences that empower people with the skills and confidence to thrive β€” today and tomorrow.”

Skills

Instructional Design0%
eLearning Development0%
Learning Experience Design0%
Visual Design0%
Project Management0%

Design Philosophy

"Learning experiences should be both impactful and unforgettable."

My approach to instructional design is centered around the learner, focusing on creating experiences that are not only educational but also meaningful and impactful.

Empathy

Understanding learner needs, challenges, and motivations to create relevant experiences.

Clarity

Presenting information in a clear, concise and well-structured manner to enhance understanding.

Engagement

Creating interactive, immersive experiences that capture attention and foster active learning.

Accessibility

Ensuring learning experiences are inclusive and accessible to all learners, regardless of abilities.

Portfolio Highlights

SMART Goal Setting

SMART Goal Setting

Performance DevelopmentCanvaElai.ioArticulate Rise 360

Designed an interactive, company-wide performance development training video for the refresher program, aimed at encouraging employees to set meaningful yearly goals.

Role: Instructional Designer & Developer

Effective Mentoring & Shadowing

Effective Mentoring & Shadowing

Customer Success DevelopmentCanvaElai.io

Designed a linear training video for a select group of Customer Success team members to enhance their mentoring and shadowing sessions when guiding new joiners.

Role: Instructional Designer & Developer

CrypTalks In 90 Seconds

CrypTalks In 90 Seconds

Customer Success DevelopmentCanvaElai.ioWideo

Designed a 90-second micro learning series on various cryptocurrency topics for the Customer Success team, with a phased company-wide rollout.

Role: Instructional Designer & Developer

My Design Process

Analysis

Identify needs, audience and goals to establish clear objectives.

Design

Create learning objectives, content outlines, storyboards, and prototypes for the learning experience.

Development

Build engaging learning materials and interactive elements.

Implementation

Deploy the learning solution and train facilitators if needed.

Evaluation

Assess effectiveness and gather feedback for continuous improvement.

My Iterative Approach

Gather Feedback

Collect insights from stakeholders and learners throughout the process.

Iterate and Refine

Make continuous improvements based on feedback and testing results.

Document and Share

Capture lessons learned and best practices for future projects.

Tool Stack

Canva

Canva

Graphic Design & Templates Platform

Figma

Figma

Collaborative UI/UX Design & Prototyping Tool

Articulate Suite

Articulate Suite

E-learning Authoring Tools (Storyline & Rise)

Wideo

Wideo

Animated Video Creation

Adobe Photoshop

Adobe Photoshop

Graphics & Photo Editing Software

Adobe Illustrator

Adobe Illustrator

Vector Graphic Editor

Elai.io

Elai.io

AI Video Creation with Avatars & Voiceover

TalentLMS

TalentLMS

Corporate Training LMS

KnowBe4

KnowBe4

Security Awareness Training LMS

Design Skills

  • Visual Design0%
  • UI/UX Design0%
  • Storyboarding0%
  • Video Production0%

Instructional Skills

  • Needs Analysis0%
  • Learning Objectives0%
  • Assessment Design0%
  • Curriculum Development0%

Testimonials

"Cindy brought creativity, clarity, and care to every project she touched. Her attention to detail, ability to work under pressure, and unwavering commitment to excellence made a lasting impact on our team and the learning experiences we delivered. She's a rare talent!."

Kyal

Senior Instructional Designer, Luno

"Cindy's knack for quickly understanding complex topics and translating them into clear, easy-to-follow content is a testament to her sharp mind and collaborative spirit. She consistently created dynamic learning experiences that resonate with learners, proving that when you combine a quick learner with a great personality, anything is possible."

Tiffany

Training Lead, Luno

"Cindy is a fast-thinking, adaptable instructional designer whose expertise and uplifting attitude make her exceptional asset to any team."

Carla

Senior Facilitator, Luno

"I admired how she would always jump in to help 🌟 Smart, super approachable, and just genuinely great to have on the team."

Dominic

Facilitator, Luno

"Working with Cindy was a pleasure. She showed professionalism, creativity, and a strong work ethic throughout the instructional design process. Always responsive and communicative, she made collaboration smooth and delivered high-quality work on time, often exceeding expectations."

Hannah

Compliance Strategy Manager, Luno

"I worked with Cindy on a major compliance project, and she quickly grasped complex regulations and delivered clear, engaging training content. Despite tight deadlines, she managed reviews, feedback, and sign-off efficiently."

Nadia

Lead Business Analyst, Luno

Let's Connect

I'm always interested in discussing new projects, creative ideas, or opportunities to be part of your vision.

Location

Jakarta, Indonesia (Open to work remotely worldwide)